Introducing the BELLAMI ION-AIR™ Professional Digital Blow Dryer, expertly crafted in Korea with function and comfort in mind to minimize drying time and protect hair from heat damage. Weighing under one pound, the ION-AIR™ has over 30 different temperature and speed setting options, and boasts our patented brushless motor technology for maximum power and efficiency. With an unparalleled life expectancy of up to 30,000 hours vs. the average 500-1,000 hours, it’s the last blow dryer you’ll ever need.